Leveraging Concepts from Themed Entertainment

WEBINAR —In this webinar, Cathlin Bradley, Vice President of Partnership Strategy at Kubik Maltbie, hosts a conversation with museum and experience design leaders on how museums can draw from themed entertainment to create more engaging and relevant visitor experiences. She is joined by four panelists: Abby Bysshe, Chief Experience and Strategy Officer, The Franklin Institute Brent Ott, Chief Operating Officer, The Henry Ford Museum of American Innovation Dan Picard, Principal, MDSX Diane Porthouse Lochner, Principal, PGAV Destinations The session explores how museums can respond to evolving audience expectations by borrowing ideas from themed entertainment and other experience-driven industries. Topics include visitor engagement, storytelling, immersion, and creating memorable experiences that connect with broader audiences.

Moderated by Praxis member, Cathlin Bradley, Vice President of Partnership Strategy at Kubik Maltbie. A Q&A session follows the presentation.