Blockbusters Done Right: When Audience Demand and Museum Mission Align

WEBINAR —In this webinar, Carrie Reid, President of Dala Projects, hosts a conversation with museum and exhibition leaders on what makes a blockbuster exhibition successful and how museums can balance audience demand with institutional mission. She is joined by three panelists:

• Susan Neill, Exhibitions Planning Director, The Field Museum

• Luis Ferreiro, CEO, Musealia

• Josh Sarver, Chief Experience Officer, COSI

The session explores how blockbuster exhibitions can attract new audiences, generate public interest, and create lasting value for museums. Drawing on experiences with exhibitions such as Pokémon Fossil Museum, Titanic, and Auschwitz: Not long ago. Not far away., the panel discusses what makes an exhibition resonate, how museums balance audience appeal with their mission, and how strong attendance can translate into meaningful visitor engagement.

Moderated by Praxis member Carrie Reid, President of Dala Projects. A Q&A session follows the discussion.